Description
Understand your numbers so decisions feel calm and deliberate rather than guesswork. You will separate personal and business cash, set up buckets, and forecast eight weeks ahead. We break down direct vs. indirect costs and show how they roll into unit economics. A pricing clinic walks through value‑based anchors, tiered offers, and discount traps to avoid. You will calculate breakeven in units and in revenue, then translate it into weekly sales targets. We provide a tax‑aware cash model so you are not surprised at filing time. Scenario tools show how small price changes affect runway, margin, and stress. You’ll see when to outsource, when to keep doing it yourself, and when to pause. Clear visuals help you explain numbers to partners, spouses, or lenders. Leave with a simple finance workbook you can actually maintain month after month.
Short video chapters + finance workbook (Excel/Google Sheets) + pricing playbook (PDF)
3.5 hours
Cash flow basics, unit economics, breakeven math, pricing strategy, simple forecasting.
Non‑financial founders who want clarity without accountant jargon.
